Super-Simple Physical Activity Campaign

MyPromise Europe is a person-to-person Pan-European campaign where physically active and athletic people invite their less-active family members, friends, colleagues, schoolmates and sisters to exercise and sport.

Just come up with a specific loved one or friend, get in touch and invite them to go hiking, walking or jogging together, ride a bike or even play badminton. Whatever your mode of movement and sport, everything works!

The world is full of different forms of physical activity, all of which help us to be healthier and happier people and at the same time enjoy social interaction!

Running - Cycling - Swimming - Tennis - Walking - Hiking - Football - Yoga - Kayaking - Skiing - Aerobics - Frisbee - Discgolf - Fitness - Basketball - Volleyball - Rowing - Triathlon - Table-tennis - Ice skating - Roller skating - Windsurfing - Surfing - Golf - Bowling - Dancing - Gymnastics - City-biking, etc.

Just Make MyPromise and Bring a Friend to Sport!

It's also great if you have a photo or a short video of your joint venture to share. Be a role model and share it on social media #MyPromise. You can also send you story to us to publish it on the campaign's website and social media channels:


- Think of a friend you want to bring to exercise and sport.
- Call, write or better yet meet them in person.
- Tell them the story and purpose of MyPromise campaign.
- Make MyPromise to bring them to sports and physical activity.
- Introduce your friend to the ABCs of a particular sport discipline and exercise.
- Agree on a schedule and go exercise together at least 3-4 times.
- If all goes well, decide together whether to continue and in which form. Keep the spirit high!
- Be a role model and share a photo or short video of your joint action on social media with #MyPromise.

The campaign is organised by SCULT Foundation, an international healthy lifestyle social enterprise. The campaign is supported in various forms by the Erasmus+ Sport project, the Estonian National Health Insurance Fund, the National Foundation of Civic Society, the Ministry of Culture, and the Nordic Council of Ministers. The campaign will be implemented in cooperation with the following organisations: SCULT Foundation, Junior Chamber International JCI, Hellenic Development City Network, European Volunteer Centre CEV, Latvian Olympic Academy, Lithuanian Sports University, Estonian School Sport Union, EnV CIC - Events, Training, Volunteers, and Estonian Windsurfing Association.

If you wish to cooperate, please write to:

SCULT Media, an internal media house of the SCULT Foundation, invites like-minded organisations to participate in various forms in our preventive health care, physical activity and sports initiatives, campaigns and research projects. In addition to other partnership opportunities, we offer our partners content and media collaboration and a mutually beneficial brand partnership. SCULT inspires and engages audiences of all ages and cultural backgrounds through sports, a healthy lifestyle and volunteering. We do this through many socially responsible and forward-looking local and international initiatives, events and projects.

Let's Make Europe the Most Active and Happy Region in the World!

Thank you!