Inactivity levels are growing and the number of sport volunteers is diminishing in Europe. Passive models and campaigns promoting physical activity and sports for all have their limits. Therefore, Europe needs and deserves innovative and radical, but simple, more authentic and engaging, scalable models to solve this growingly important complex challenge. SCULT Foundation as an international Healthy Lifestyle Social Enterprise has a creative solution.
The main objective of the Erasmus+ Sport Collaborative Partnership project “MyPromise Europe” is to boost grassroots sport and sport volunteering in parallel in Europe, by sporty and active people as new sport volunteers making one-to-one “MyPromises” to bring somebody inactive closer to sports and physical activity. Ideally and in absolute terms, this “one-for-one” approach, where the 1/3 of Europeans who are physically active, would each bring one inactive person closer to sport, would lead us to Europe where 2/3 of its people are physically active, sporty and healthy.
MyPromise Europe uniquely incorporates sport volunteering and grassroots sport, social inclusion through sport, gender equality in sport, and health-enhancing physical activity.
Figure below illustrates the value chain of the MyPromise Europe project:The indirect effects of the MyPromise Europe activities extend to the society in general. In recent years, we have seen from the crowdsourcing and crowdfunding arena that one-for-one approaches are personal, committing and extremely powerful to make change happen. “If you can’t feed a hundred people, feed just one,” is famously said by Mother Teresa. MyPromise Europe initiative employs the same philosophy to the growing inactivity and diminishing popularity of sport volunteering problem in Europe. “Make MyPromise – Bring A Friend to Sport!”
The MyPromise Europe initiative was first unveiled by Ott Pärna, CEO of SCULT, at the European Commission’s EU Sport Forum 2018 in the discussion panel “Opportunities brought by innovation and digital technologies in sport”, held in Sofia, Bulgaria.
The campaign was launched in the following European countries, after which it will move to pan-European: Belgium, Greece, the UK, Estonia, Latvia, Lithuania. The project will be implemented in cooperation with the following organisations: SCULT Foundation, Junior Chamber International JCI, Hellenic Development City Network, European Volunteer Centre CEV, Latvian Olympic Academy, Lithuanian Sports University, Estonian School Sport Union, EnV CIC - Events, Training, Volunteers, Estonian Windsurfing Association, Estonian Health Insurance Fund, National Foundation of Civic Society.
We invite like-minded organisations and corporations to participate, cooperate and/or boost the MyPromise Europe Campaign. If you wish to cooperate, please write to: firstname.lastname@example.org.
*** The MyPromise Europe "Bring A Friend To Sport" campaign is lead by SCULT Foundation and co-funded by the European Commission. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.